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Cross Colours : ウィキペディア英語版
Cross Colours

Cross Colours is a clothing brand launched in 1989 by Carl Jones. Launched on the premise of producing “clothes without prejudices” Cross Colours helped establish a fashion market based around black youth. The clothing was used to broadcast political and social messages.
==History==
Cross Colours was the brainchild of Carl Jones and TJ Walker, an entrepreneur who studied fashion at Otis Parson's School of Design and Trade Technical College in Los Angeles, USA, then worked in various fashion enterprises before starting his own T-shirt company.
He eventually started a company called Surf Fetish, which rode the wave of beachwear trends. He also hired Thomas Walker, a graphic designer who would eventually become vice president of Cross Colours. For Jones, Cross Colours was a way to broadcast political and social messages-such as denouncing gangs or calling for racial unity-to the African American community, and eventually other communities as the clothes' popularity spread.
The label, whose baseball caps, baggy jeans, and message-bearing T-shirts were to prove influential, also introduced such future designers as Karl Kani.〔(Chrysler Design Institute: Cross Colours )〕
In 2014 Cross Colours made a fresh start as a multistyle street fashion label. Cross Colours does not specifically target the African-American youth but targets a broader multicultural group. The original mission, to make clothes without prejudice, was incorporated into a broader mission.〔(Cross Colours )〕
As of 2013, Mark Thomann (CEO of River West Brands) owns the registered Cross Colours trademark.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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